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4 In 10 IT Professionals Report Their 2011 IT Budgets Will Increase Over 2010
Expenditures
For Immediate Release November 4, 2010
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Approximately 4 In 10 IT Professionals Report Their
2011 IT Budgets
Will Increase Over 2010 Expenditures,
Decision Analyst IS/IT Professionals Survey Shows
Arlington, Texas—Forty-two percent of IT professionals reported their
2011 budgets would increase over 2010 expenditures, according to a recent study
conducted by Decision Analyst, a leading marketing research and marketing consulting
firm.
“It appears IT professionals are cautiously optimistic. Even though
for many the small expenditure increase could be primarily maintenance-related,
it is still a positive sign for the economy that companies would be willing
to spend a little bit more money,” according to Cassie Murphey-Green,
Vice President and Director of Technology Research.
In a recent poll of IT professionals from its Technology Advisory Board®,
Decision Analyst asked if they anticipated their 2011 IT expenditures would
“increase compared to 2010,” “remain the same as 2010”
or “decrease compared to 2010.” Only 10% expected their budgets
to decrease from 2010.
Ms. Murphey-Green also noted “However, with two-thirds of
IT professionals expecting their budgets to increase over 10%, future investing
appears to be an objective.”
Among those who anticipated that their 2011 budgets would increase
over this year’s expenditures, over a quarter believed the increase would
be between 1% and 10%, while approximately one-third believed the increase would
be between 11% to 20%.
Although larger companies (100+ employees) were most likely to
report expectations of increases, they were less likely than smaller companies
to expect increases in expenditures to exceed 30%.
Methodology
Decision Analyst’s IT Professionals Survey was conducted online using
its Technology Advisory Board® (www.technologyadvisoryboard.com). The survey
was conducted September 8 through September 22, 2010, and was fielded among
a subset of 3,061 panelists. The margin of error was approximately 2.2%, plus
or minus, at a 99% confidence level.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com), based in Dallas-Fort Worth, is
a leading global marketing research and marketing consulting firm specializing
in advertising testing, market segmentation, strategy research, new product
development, and advanced modeling for marketing decision optimization. The
32-year-old firm delivers competitive advantage to clients throughout the world
in the technology, consumer durables, and retail industries. In addition, Decision
Analyst operates the Technology Advisory Board®, which has more than 100,000
IT/IS professionals and IT/IS executives willing to participate in online surveys.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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