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Low in Concern About Global Warming, According to Decision Analyst Study
For Immediate Release June 23, 2010
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
America Ranks Low in Concern About Global Warming,
According to Decision Analyst Study
Arlington, Texas—Americans are not as concerned about global warming
as people in most other industrialized nations, according to an international
study by Decision Analyst, a leading marketing research and analytical consulting
firm.
In its recent International Attitudes Survey 2010, Decision Analyst asked residents
in 11 leading nations their opinions on various political, social, and lifestyle
issues. One of the questions was “Do you believe global warming will change
your life negatively within the next 10 years?’’
Believe Global Warming Will
Change Life Negatively Within Next 10 Years
| Country |
Percent Who Believe
Global Warming Will Change Life Negatively |
| United States |
47% |
| Brazil |
78% |
| Canada |
50% |
| China |
83% |
| France |
62% |
| Germany |
66% |
| Italy |
73% |
| Netherlands |
24% |
| Russia |
30% |
| Spain |
69% |
| United Kingdom |
51% |
Survey respondents in China and Brazil were most concerned about global warming,
with 83% of Chinese participants and 78% of Brazilian respondents saying they
believe global warming will have a negative impact. Concern was weakest in the
Netherlands, where only 24% of respondents were concerned about global warming,
and Russia, where only 30% of participants expected negative consequences.
Methodology
Decision Analyst’s International Attitudes Survey 2010 was conducted
online using its American Consumer Opinion® Online panel (www.acop.com),
which has more than 8 million members worldwide. The study results were based
on 5,553 participants, who responded to the survey between November 2009 and
March 2010. The survey was conducted among nationally representative samples
in Canada, France, Germany, the United Kingdom, Italy, Spain, United States,
the Netherlands, Brazil, China, and Russia. The margin of sampling error in
most countries is less than 4 percentage points, plus or minus, at a 95-percent
confidence level.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com), based in Dallas-Fort Worth, is
a leading international marketing research and analytical consulting firm specializing
in advertising testing, strategy research, new product development, and advanced
modeling for marketing decision optimization. The 32-year-old firm delivers
competitive advantage to clients throughout the world in the consumer packaged
goods, retail, high technology, medical and pharmaceutical, utilities, and e-commerce
industries. In addition, Decision Analyst owns and operates American Consumer
Opinion® Online, one of the largest consumer panels in the world, with more
than 8 million members (www.acop.com).
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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