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Economic Index
For Immediate Release November 4, 2009
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst International Economic Indices Are
Showing Signs Of Recovery
Arlington, Texas—The Decision Analyst Economic Indices for Brazil and
China have been trending upwards for the past six to nine months. Like the U.S.
Index, the Index for India had been flat in recent months until October, where
there was a dramatic increase. Canada appears to be performing better than the
U.S., while Argentina, France, and Mexico appear to be doing comparatively worse
than other countries.
The Economic Index tends to be a leading indicator, usually anticipating changes
in gross domestic product by nine to 12 months.
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The online
survey is conducted the last 10 days of each month. The Economic Index is calculated
from nine different economic measurements using a sophisticated econometric
model. The result is a snapshot of current economic activity in each country
surveyed, as seen through the eyes of representative consumers living in the
respective countries. Decision Analyst conducts its concurrent economic surveys
each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia,
France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation,
Spain, United Kingdom, United States, and Venezuela. Not all International Indices
are made available to the public due to low base sizes.
Whenever the Decision Analyst Economic Index is greater than 110, it tends
to signal an expanding economy. An Index value of 100 to 110 suggests a slow-growth
economy, and near or below 100 generally indicates economic contraction. These
guidelines vary by country, however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading global marketing research
and analytical consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The 30-year-old firm delivers competitive advantage to clients
throughout the world in the consumer packaged goods, telecommunications, retail,
technology, medical, and pharmaceutical industries. In addition, Decision Analyst
owns and operates the American Consumer Opinion® Online panel—one
of the largest consumer opinion panels in the world—with more than seven
million members.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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