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Home | Press Room | Press Release Archives | U.S. Adults Struggling to Meet Monthly Expenses

For Immediate Release May 12, 2009
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Sixty-Two Percent of U.S. Adults are Struggling to Meet Monthly Expenses,
According to Decision Analyst Survey

Arlington, Texas—Sixty-two percent of U.S. adults are struggling to meet their monthly expenses, according to a nationwide study by Decision Analyst, a leading marketing research and analytical consulting firm.

In its recent survey, Decision Analyst asked a nationally representative sample of 3,000 U.S. adults, “How would you describe your household's current financial situation?” The results are shown here:

Ability to Meet Monthly Expenses

How would you describe your household’s current financial situation?
Percent of Respondents
My household is able to meet its monthly expenses
38%
My household is struggling to meet its monthly expenses
62%
Total
100%

The “struggling” category includes adults who say they are “barely able” to meet expenses and those who report “difficulty” meeting monthly expenses.

By Age

It appears that adults aged 35 to 54 are experiencing the greatest financial distress, as shown in the following table.

Ability to Meet Monthly Expenses By Age

How would you describe your household’s current financial situation?
Aged 18 to 34
Aged 35 to 54
Aged 55 or Over
My household is able to meet its monthly expenses
43%
31%
45%
My household is struggling to meet its monthly expenses
57%
69%
55%
Total
100%
100%
100%


By Income

Not surprisingly, respondents with incomes less than $25,000 per year are more likely to report struggling to meet their monthly expenses compared to those respondents with incomes of $75,000 or more.

Ability to Meet Monthly Expenses By Income

How would you describe your household’s current financial situation?
Less than $25,000
$25,000 to $49,999
$50,000 to $74,999
$75,000 Or Over
My household is able to meet its monthly expenses
19%
31%
40%
61%
My household is struggling to meet its monthly expenses
81%
69%
60%
39%
Total
100%
100%
100%
100%

Methodology

This Decision Analyst’s study was conducted online via its proprietary American Consumer Opinion® Online, one of the largest research panels in the world (www.acop.com). Participants were a nationally representative, statistically balanced sample of 3,000 American adults. The sample was carefully balanced by gender, ethnicity, age, and geography. The survey’s margin of error is approximately 2 percent, plus or minus, at a 95% confidence level.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com), based in Dallas-Fort Worth, is a leading global marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 30-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, retail, medical, and pharmaceutical industries. In addition, Decision Analyst operates American Consumer Opinion® Online, one of the world’s largest online panels with more than seven million participants.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011

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