For Immediate Release July 18, 2008
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Arlington, Texas (July 8, 2008)— Nearly 10% of Americans 20 or older have been diagnosed with either type 1 or type 2 diabetes, according to a study by Decision Analyst, a leading international marketing research and marketing consulting firm.

In its ongoing Health and Nutrition Strategist^TM study, Decision Analyst recently asked 9,265 respondents about various health and lifestyle issues. Among those aged 20 or older (i.e., adults), 9.6% said they had diabetes. The National Diabetes Information Clearinghouse, estimates that as of 2007, among all ages, including children, about 23.6 million Americans have diabetes.

Decision Analyst found that 82.2% of adult diabetics are 45 or older. Here are some other interesting facts:

• Diabetics are likely to earn less: 62% of adult diabetics have an annual pretax income of less than $50,000, compared to 53% of nondiabetic adults.
• Diabetics are more likely to be overweight: 10.3% weigh more than 300 pounds and 16.4% weigh between 250 and 299 pounds, compared to 2.7% and 6.5% of nondiabetic adults, respectively. The average weight of a diabetic is 210 pounds, while the average for nondiabetic adults is 175 pounds.
• Diabetics know they are overweight: 49.8% say they are “more than 30 pounds overweight,” compared to 24.3% of nondiabetic adults. Only 11.3% describe their weight as being “about right,” compared to 24.9% of the nondiabetic adults.

Methodology

Decision Analyst’s Health and Nutrition Strategist^TM (HANS^TM) syndicated study is conducted monthly online using the company�s American Consumer Opinion® panel. HANS^TM is an integrated knowledge base of health habits, nutritional attitudes, food, beverage consumption, and restaurant usage of the American consumer. Data on diabetes was collected from January 2006 to March 2008 using a statistically balanced sample of 9,265 adults. The margin of statistical error ranges from 2.5% to 3.5%, plus or minus, at a 95% confidence level.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) based in Dallas-Fort Worth, is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 30-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. In addition, Decision Analyst operates the American Consumer Opinion® online panel, which has more than seven million participants and is one of the largest survey panels in the world.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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