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For Immediate Release March 22, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
McDonald’s, Subway, and Chuck E. Cheese Are
Top Restaurant Choices For Americans Aged 6 To 17,
According To Study By Decision Analyst And Hypothesis Group
ARLINGTON, Texas—When it comes to restaurants, Americans 6 to 17 years old
say McDonald’s, Subway, and Chuck E. Cheese are their top choices,
according to a recent nationwide study by Decision Analyst in conjunction with
Hypothesis Group.
Earlier this year, Decision Analyst conducted a nationwide survey for Hypothesis
called “KidZone.’’ Conducted quarterly, it measures
attitudes, habits, and desires of adolescents and teens.
In the most recent survey, boys and girls were asked to list their three
favorite restaurants. McDonald’s was named top restaurant by 42.4% of
respondents, Subway by 18.8%, and Chuck E. Cheese by 16.9%. Among all age
groups, McDonald’s was most popular among boys 6 to 8 years old, with
80.6% of those respondents choosing McDonald’s first. The restaurant is
least popular with females aged 13 to 17, with only 18.9% of those respondents
favoring McDonald’s.
Following these restaurants in popularity were Pizza Hut, Taco Bell, Burger
King, Wendy’s, Olive Garden, and Applebee’s. At the bottom of the
list, which included 35 restaurants, were Romano’s Macaroni Grill, Jack
In The Box, and On The Border.
Conducted by Decision Analyst earlier this year, the survey was based on a
statistically balanced sample of 490 adolescents and teens. The margin of error
is plus or minus 4%.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com), based in Dallas-Fort Worth, is a
leading international marketing research and marketing consulting firm
specializing in advertising testing, strategy research, new product
development, and advanced modeling for marketing decision optimization. The
29-year-old firm delivers competitive advantage to clients throughout the world
in the consumer packaged goods, telecommunications, retail, high technology,
and e-commerce industries. Decision Analyst also operates the American Consumer
Opinion® online panel, one of the world’s largest consumer opinion
panels, with more than six million participants.
About Hypothesis
Hypothesis (www.hypothesisgroup.com) is a full-service marketing research and
consulting firm with offices in Los Angeles and New York. Hypothesis has
particular expertise in the development and implementation of child-, family-,
and educator-targeted research. From concept generation through development,
refinement, production, launch, and communications, Hypothesis helps clients
bring child-oriented products, programs, and services to market based on
innovative research techniques.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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