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For Immediate Release September 19, 1996
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
One-Third Of Households Using Cellular Phones
Arlington, Texas — Almost one-third (32.3%) of American households now have
cellular telephones in their home or car, according to a recent nationwide
survey by Decision Analyst, Inc.
In its survey of 9,400 households, Decision Analyst, a leading national
marketing research firm, found that personal cellular phones are used most
widely by those 45 to 54 years old (39.2% of respondents). Cellular phones are
used least often by those 55 and older (22.2% of respondents).
Cellular phones are most widely used by those earning $40,000 or more (45.9% of
respondents). Likewise, cellular phones are used most commonly by those with
postgraduate degrees (41.5% of respondents).
Some interesting geographical differences exist. Personal cellular telephones
are found most widely in the South (35.3% of residents) and least often in the
Northeast (29.3% of residents).
"These data are stunning in their implications. The high penetration of
higher income households by cellular phones (higher income households tend to
be lead indicators) suggests that the cellular market will continue to grow
rapidly. With a third of all individuals using cellular phones, the potential
exists to reduce crime (because of widespread and quicker calls to police).
Similarly, overall economic efficiency is theoretically improved because
business can be conducted anywhere at anytime with no delays," said Jerry
W. Thomas, President/CEO of Decision Analyst, Inc.
"The higher usage levels of cellular phones in the South is probably the
result of aggressive marketing by mobile phone companies in that region,"
stated Thomas.
Its national survey of cellular telephone usage, conducted earlier this year,
has a margin error of plus or minus one percent.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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