Home | |
Press
Room |
Press Release Archives | Announcing
Marketing Strategy Speech
For Immediate Release April 25, 1996
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Marketing Strategy Speech
Arlington, Texas — The President/CEO of Decision Analyst, Inc., Jerry W.
Thomas, will speak May 15, at the American Marketing Association's luncheon
meeting in Dallas. His topic will be “The Strategy of Attack,” a look
at the central concepts that underlie winning marketing strategies. Based on
his more than 30 years of experience as a marketing research consultant to
major corporations, Thomas will reveal what he sees as the secrets to
successful marketing strategies. He will illustrate the presentation with a
number of real world examples of successful strategic campaigns, as well as
illustrations of failed strategies.
“The absence of good, solid strategic thinking is the single greatest
weakness of most major U.S. corporations,” according to Thomas. “And
the problem continues to worsen. The current corporate fad of `re-engineering'
and `downsizing' is largely a consequence of poor marketing strategy, a
short-term focus, and inept management. The same companies that are laying
people off today will be scrambling to hire new people--at enormous costs--12
months from now. It's a circus out there in corporate America.”
If you are interested in attending the luncheon, please call 214.233.9107 to
make reservations. The meeting will be at the Dallas Medallion Hotel located on
the northwest corner of LBJ and Midway in north Dallas. Registration begins at
11:30 a.m., lunch at 12:00 noon, and the speech at 12:30 p.m. The program will
conclude by 1:15 p.m.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
Visit our Logos
& Images page for photographs and logos,
if needed.
