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Database Analytic Services
In addition to offering segmentation, targeting, and modeling based on response history, transactional data, demographics, etc., the Database
Analytic Services group merges traditional database analytics and modeling with Decision Analyst's state-of-the-art marketing research techniques.
The combination of marketing research and database analytics allows new positioning and new messaging to be developed, new targeting, modeling, and segmentation
attributes to be extracted (even from “tired” and/or saturated databases), in order to reinvigorate response rates, heighten customer loyalty, and enhance
revenue and profits.
Database Analytics
For more than a decade now, analytics and statistical modeling have been at the heart of targeted database marketing, and regression models of one sort
or another have been the primary methods. But Database Analytics at Decision Analyst has an arsenal of techniques which extends far beyond the typical linear
or logistic regression models to include:
- Experimental design and analysis
- Polytomous logistic regression
- Discrete choice analysis
- Conjoint analysis
- Discriminant analysis
- Simulation models
- Linear programming models
- Decision tree models (CHAID, etc.)
- Structural equation models
- Value optimization (using lifetime value models)
- Perceptual mapping
- Cross-classification analysis
- Factor analysis
- Cluster analysis
- Latent variable analysis
Why Decision Analyst?
Decision Analyst is a leading international marketing research and marketing consulting firm committed to helping its clients achieve continuous
competitive advantage through decision-focused, quality-driven marketing research, information systems, advanced research analytics, and database
marketing analytic and modeling technologies.
Our marketing research, database analytics, and consulting services have for more than a quarter century helped our clients develop winning marketing strategies,
build stronger brands, improve products, enhance customer loyalty, upgrade advertising, and accelerate new product development. Decision Analyst serves the direct
marketing, CRM, and database marketing industries, as well as any company engaged in direct marketing through any channel at any level.
Database Analytic Services
For more information on Database Analytic Services, please contact Rod
Carver, Vice President, Director of Database Analytic Services (rcarver@decisionanalyst.com),
or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
Additional Resources from Decision Analyst
Database Analytic Services
Advanced Analytics Brochures
Database Analytic Case Histories
