Retailing

From innovation services and customer satisfaction research through advanced analytic and database analytic capabilities, Decision Analyst has a wide array of services to help Retailers build and sustain a winning business model.

Services include:

• Advertising Research
• Concept Testing
  • New Products
  • New Retail Concepts
  • New Services
• Conceptor® Volumetric Forecasting
• Customer & Employee Satisfaction
• Customer Value Analysis
• Exception Systems
• Transaction Monitoring
• Database Analytics
• Innovation/Ideation Services
• Name Testing
• Promotion testing
• 3D Animation
• Retail Optimization
  • Store Design
  • Store Layout
  • Store Sections
• Shopping Research
• Ethnography

Marketing Research Services For Retailing

If you would like more information on research for Retailers, please contact Bonnie Kenoly, Executive Vice President (bkenoly@decisionanalyst.com) or Jerry W. Thomas, President/CEO (jthomas@decisionanalyst.com or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.

Additional Resources from Decision Analyst

Brochures

• Complete list of Decision Analyst brochures

Case Histories in the Retail Industry

• Advertising Testing Among Hispanics (A Case History from the Retail Industry)
• Market Evaluation
• Retail Point-of-Sale Tracking
• Retail Sales Forecasting
• Strategic Global Research: Qualitative Research in China